How well your website ranks on the search engine results page, is very critical for the progress of your business. To ensure that your website ranks high on the SERP it is important to take local SEO solution into consideration.
How does a local SEO differ from a conventional SEO?
Local SEO aims at assisting a website to rank high especially for searches carried out on the basis of the location. Google identifies people who are searching for a business at a specific location and provides them with results that fall in that area.
These results show businesses those are appropriate to the search and also located within a small distance from the user. SEO designs offered at SEO consultantprovide an easily accessible user-experience that simplifies journey of a buyer.
Traditional SEO assists a website to rank high by way of optimizing the performance followed by the strategic keyword placement within the content of the website. Most of the times, these searches are made for those terms that aren’t based on the location, but based for phrases like “SEO best practices”, “inbound marketing tips,” or “expanding social audience base”
These kind of searches does not necessarily require results from those businesses that lie close by. Due to which Google aims more on the web content when these rankings are considered.
One of the key factors regarding local SEO solutions is related to consistency in regards to information. This implies that your listings on the directories of the business such as Google, and Yelp should have identical and precise information, specifically Name, Phone number and Address.
This is one of the very popular issues that occur while implementing local SEO techniques. Incorrect listing provides inaccurate information to consumers about a business and also damages your SEO ranking as the various listings compete with one another.
This is a very important advantage of local SEO as it drives a good amount of relevant traffic to your physical location as well as website by providing all the information pertaining to contact at one place. Benefits of this SEO technique include a direct website link, a link to call the business directly from the results on search engine, a link to obtain directions on the maps application.
How is the local SEO implemented in a business?
You can list your e-commerce website to prominent market places and all top-notch search engines. You may be required to use a product feed to widen your reach. Submission of website can be done in a manual way. You can submit all your products along with the product description, prices, and photos to search engines via databases such as Google Base.
You may also be required to carry out research on price comparison shopping websites that would suit your business. You should know where your competitors are and if they are also present on price comparison websites, then submit your inventory also on those websites as well.
All these remarkable local SEO techniques will surely assist your business to strengthen its SEO strategy.